“Our company’s official website is still using a template from three years ago. The first thing clients say when they call is, ‘Oh, you’re still alive?’” At a closed-door salon titled “Enterprise Digital Survival” held in Shenzhen on March 17, a marketing director from a mid-sized manufacturing company joked self-deprecatingly. Behind this quip lies a common dilemma: as Douyin and Xiaohongshu become the main battlegrounds for traffic, enterprise websites seem marginalized. Yet, clients with genuine procurement needs still regard the official website as the “first door” to trust.

However, the inefficiency of traditional website building processes is forcing change. In the past, enterprise website building required stages like requirement analysis, UI design, front-end and back-end development, and testing and launch, often taking two to three months and costing anywhere from tens of thousands to hundreds of thousands of yuan. But as 2025 begins, this landscape is being disrupted by the explosion of AI-powered website building tools and low-code platforms.

According to the latest report from 36Kr, a SaaS provider named “Zansuyun” secured a new round of funding last month. Its core selling point is using AI-driven conversational generation to reduce the enterprise website building time from an average of 30 days to 72 hours. The founder stated: “We’re not here to replace designers. We want business owners to see a ‘usable’ version within 48 hours and then iterate based on data.” This “fast build, fast validate” approach is rapidly gaining traction among small and medium-sized enterprises and startup teams.

But efficiency gains are not a panacea. At another forum hosted by the “Digital Transformation Promotion Association,” veteran brand consultant Li Wei pointed out: “The fundamental purpose of enterprise website building is trust conversion. If the page structure is chaotic, the copy is hollow, and there’s a lack of industry depth, no amount of speed in going live will help.” She cited the example of a medical equipment company that used a template-based website. Although it went live in three days, the lack of qualification displays, case details, and expert endorsements resulted in an inquiry conversion rate of less than 0.1%. Later, after the customized enterprise website building service provider “Yunchuanghulian” reorganized the information architecture and implemented SEO strategies, organic search traffic increased by 340% in three months.

This tug-of-war between “efficiency and depth” is giving rise to a new division of labor in the industry. On one hand, “ultra-fast website building” tools targeting micro-enterprises are sweeping the market at a price of 99 yuan per month, offering responsive templates, one-click domain binding, and auto-generated SEO titles. On the other hand, “full-service website building” providers targeting mid-to-large enterprises emphasize strategy first, requiring deep customization from user profiling and content planning to technical architecture.

Notably, search engine algorithms are also quietly shifting. Baidu’s Search Resource Platform recently updated its “Site Quality Guidelines,” explicitly listing “page loading speed,” “mobile compatibility,” and “proportion of original content” as core ranking factors. This means that if enterprise website building prioritizes “speed” at the expense of “quality,” it may actually end up at a disadvantage in SEO competition.

“2025 is a watershed year for enterprise website building,” wrote renowned internet observer Wang Feng in his personal column. “Tools will shorten the distance, but they won’t eliminate the gap. The smartest approach is: use AI tools to complete the basic framework, then rely on professional services to polish the details of trust.” He advised business owners to first clarify their stage when making decisions—whether they are validating a business model or stabilizing customer acquisition. The former can bet on efficiency, while the latter must invest in quality.

After the Shenzhen salon concluded, the manufacturing company’s marketing director decided to abandon the old template. His new plan: first use “Zansuyun” to quickly generate a showcase version, while simultaneously commissioning “Yunchuanghulian” for an in-depth SEO audit. “First fix the door, then figure out how to get more people to knock on it,” he said.